Cudmore, Andrew

Professor Marketing
Business, Nathan M. Bisk College of

Personal Overview

University of South Carolina, SC USA
Acadia University, NS Canada
Mount Saint Vincent University, NS Canada
University of Calgary, AB Canada
Southern Alberta Institute of Technology, AB Canada

Educational Background

B.A. Acadia university 1986
M.B.A. Dalhousie University 1988
Ph.D. University of South Carolina 2000

Professional Experience

Analyst / Consultant, Ziff Energy Group - AB Canada
Independent Contractor/Financial Analyst - AB Canada
Marketing Analyst, Norcen Energy Resources Ltd. - AB Canada
Petro-Canada Incorporated - Marketing Analyst - AB Canada

Current Research

Active Working Papers for Journals 

 

Cudmore, B. Andrew and Anthony T. Fischetti, "Evaluation of a Systematic Manipulation of Cigarette Warning Labels on Consumer Attitudes toward Smoking.

• (data collected, working on editing for submission to Social Marketing Quartly Journal)

Cudmore, B. Andrew “The Benefits of a Copycat Strategy and the Differences between Store Brands: A Focus on Quality."

• (data collected, working on editing for submission to Journal of Business Research)

Porter, Samantha and B. Andrew Cudmore, “Movie Previews: The Effect of Ambiguity and Length.”

• (data collected, working on editing for submission to the Journal of Media Psychology )

Miller, Brandon, Jonas Dewitte, B. Andrew Cudmore and Thomas Skiba,“Exploring Youth Athletes’ Attitudes toward Performance Enhancing Drugs.”

• (data collected, working on editing for submission to the Journal of Business Ethics)

Luna, Shelly, Shaina Weltman, B. Andrew Cudmore and Whitney Shelley, “Wine: The Label Does Matter.”

• (data collected, working on redrafting and editing for submission to the Journal of Consumer Marketing)

Cudmore, B. Andrew, “Innovative Corporate Social Responsibility”

Two major experiments sampled across U.S. using panel data focusing on bridging the concepts of innovation and corporate social responsibility.

• (data collected, working on write up and then editing for submission to Journal of Business Research)

Cudmore, B. Andrew, “The Importance of Mission and Innovative Corporate Social Responsibility.”

Two major experiments sampled across U.S. using panel data focusing on bridging the concepts of innovation and corporate social responsibility.

• (data collected, working on write up and then editing for submission to Journal of Business Research or Social Marketing Quartly Journal )

Cudmore, B. Andrew, “The Influence of Campaign Style and Platform Follow Through on Attitudes toward the Candidate.”

• (data collected, working on redrafting and editing for submission to the Journal of Political Marketing).

 

Refereed Conference Papers, and Abstracts 

Swain, Scott D. and B. Andrew Cudmore, (2016), "The Challenges of Being Different at Making a Difference," International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D. , B. Andrew Cudmore, and Jonathan D. Hibbard, (2016), "Impact of Mixed Retail Experiences on Consumer Impressions of Salespersons", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Rupert Pattison and Chris Sonnenburg, (2016), "Online Poker: A Stimulus Based Incentive", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, and Ruhaan I. Eskander, (2015), “The Influence of Coach Athleticism and Gender on Amateur Athletes’ Attitudes and Motivations”, International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Ruhaan I. Eskander, Alexei Rakowitsch, and Titas Vainauskas, (2015), “The Role of Gender in Professional Coaching and its Influence on Players”, International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D. Danny Weathers, and B. Andrew Cudmore, (2015), “Unhelpful and Unaware of It: A Dyadic Analysis of Online Product Reviews,” International Conference on Industry, Engineering, and Management Systems (IEMS).

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Korean Advertising: An Exploratory Study" The International Journal of Marketing Studies, 5 (3), (June), pp. 94-103.

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Japanese and Philippine Advertising: An Exploratory Comparison" The Journal of Global Business Management, 9 (1), (February), pp. 82-91

Cudmore, B. Andrew, Scott D. Swain, Jared Maynard, Semy Makonnen and Michele Condjella, (2012), Corporate Social Responsibility: A Package Safety Labeling Context, International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D., B. Andrew Cudmore and J. Daniel Wadden (2012), When Companies Make Customers Feel Guilty, International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Anthony T. Fischetti and Scott D. Swain (2012), “Evaluation of a Systematic Manipulation of Cigarette Warning Labels on Consumer Attitudes Toward Smoking”
(2012), International Conference on Industry, Engineering, and Management Systems (IEMS).

Williams, Matthew, Donald P. Wilson, B. Andrew Cudmore, Tinatin
Kiguradze, and Scott D. Swain (2011), “Telecommuting: Impacts of Work Environment and Salary on Employee Attitude and Motivation,” 2011 International Conference on Industry, Engineering, and Management Systems (IEMS).

Dean, Christopher, Jasmine Tucker, B. Andrew Cudmore, and Scott D. Swain (2011), “Corporate Image Benefits: The Role of Fair Trade and Charitable Donations in a Coffee Context,” 2011 International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D. and B. Andrew Cudmore, (2009), “Order Effects in Retail Service Encounters,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Shelly Luna and Shaina Weltman, (2009), “Wine: The Label that Does Matter,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, and Jyoti Kulkarni, (2009), Customer Service at a Pharmacy,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS).

Shah, Megh Shah, Chiou Pang, Courtney Harless and B. Andrew Cudmore (2008), “Movie Previews: Influencers or Predictors?” IABPAD Conference Proceedings, 906-910.

Vega, Brian, Jon Julian, Desmond Greene and B. Andrew Cudmore (2008), “Discouraging Smoking: One Pack at a Time,” IABPAD Conference Proceedings 898-901.

Mossali, Leah, B. Andrew Cudmore and Barbara Fitzsimmons (2008), “Hurricanes: Should I Stay or Go?”IABPAD Conference Proceedings, 902-905.

Brando, Denneil, Susan Stephens and B. Andrew Cudmore (2008), “Transformational versus Transactional Management Style: How They Relate to Gender,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS).

Diehl, Arnould, B. Andrew Cudmore and Scott D. Swain (2008), “The Perceived Importance of an Internationally Diverse and Engaged Student Population,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS).

Miller, Brandon, Jonas Dewitte, B. Andrew Cudmore and Scott D. Swain (2008), “Youth Athletes’ Attitudes Toward Performance Enhancing Drugs,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D., B. Andrew Cudmore, Ronaldo Menezes, and Zeeshan-ul-hassan Usmani (2008), “Retail Technology and Consumer Preference Interdependence.” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D., Jonathan D. Hibbard, Richard C. Hanna, and B. Andrew Cudmore (2008), “A Signal Detection Approach for Assessing Response Biases in Consumer Confusion,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew and Heather L. Cudmore (2007), “Study Abroad: An Educational Form of Tourism,” Proceedings for the 5th Bi-Annual Symposium of the International Society of Culture, Tourism and Hospitality Research.

Cudmore, B. Andrew, David Palmisano, and Robert Wiles (2007), “Fossil Fuel and Environmental Concerns: A Tug of War.” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS), 749.

Cudmore, B. Andrew and Marc Harrington (2007), “The Importance of In-flight Entertainment,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS), 749.

Wadden, Danny, Scott D. Swain and B. Andrew Cudmore (2007), “The Iniquity of Inequity: Negative Effects of Giving Consumers More than they Deserve,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS).

Cudmore, B. Andrew and Arjeta Dibra (2007), “Resources of the Shkodra Region: An Entrepreneurial Opportunity,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS).

Shuhy, Joe, Jim Taylor and B. Andrew Cudmore (2007), “An Innovative Solution to Click Fraud,” IABPAD Conference Proceedings, 1289-1292.

Fisher, Jay, Ashish Vyas, Peter De Langen and B. Andrew Cudmore (2007), “Call Center Technology and Customer Satisfaction,” IABPAD Conference Proceedings, 1291-1292.

Cudmore, B. Andrew, Wakimba Lettsome, and Sanchez Brooks (2007), “Student Procrastination and the Influence of Locus of Control and Attractive Alternatives?” IABPAD Conference Proceedings, 1292-1294.

Cudmore, B. Andrew Cudmore, Nat Yangwanitset and La’Tarica Riley (2007), “Call Center Service Recovery: A Focus on Empowerment and Comprehensive Compensation,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Cudmore, B. Andrew, David Hinchee and Tenisha Chase (2007), “Beginning the Trip Delayed: Opportunities for Better Service,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Harrell, Kelman, Wayne Welch, Jose Vargas, and B. Andrew Cudmore, (2006), “Once Oil is Gone” 2006 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Paul Stone, Randy Pitts and Matt Hasler (2006), “More Than a Pretty Face,” 2006 International Conference on Industry, Engineering, and Management Systems (IEMS).

Kenneth Ratcliff, Warren Harris, Beth Bedwell and Cudmore, B. Andrew (2006), “Computer Monitoring – Another Look at Privacy,” Society for Marketing Advances Proceedings.

Tisdale, Rebecca and B. Andrew Cudmore (2006), “Why do Female Athletes Attend more Male Athletic Events versus Female Athletic Events?” Society for Marketing Advances Proceedings.

Cudmore, B. Andrew and John R. Patton (2005), “Interactive Direct Marketing,” 2005 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, (2004) “The Benefits of a Copycat Strategy and the Differences between Store Brands: A Focus on Quality," 2004 Federation of Business Disciplines conference.

Cudmore, B. Andrew (2004), “Motivations: Understanding the many Markets of Ecotourism in Hungary,” 2004 Federation of Business Disciplines conference.

Becker-Olsen, Karen, B. Andrew Cudmore and Scott Swain, (2003), “When Nice Guys Finish First: An Investigation of Celebrity Character and Fit on Brand Evaluations,” European Advances in Consumer Research, 6, 347-349.

Becker-Olsen, Karen and B. Andrew Cudmore, (2003) “When Good Deeds Dilute Your Equity,” Advances in Consumer Research, eds. Punam Anand Keller and Dennis W. Rook, Atlanta, GA, Association for Consumer Research ,31, 78-79. (competitive paper)

• (Top marketing conference, ACR’s review rigor ranks it approximately 17th among marketing journals)

Becker-Olsen, Karen and B. Andrew Cudmore, (2003) “Consumer Response to Corporate Social Initiatives: A Look at the Effects of Fit and Motivation,” European Association for Consumer Research, 6, 350.

Scott D. Swain, Cudmore, B. Andrew, and Karen Becker-Olsen (2002), “The Effect of Celebrities' Personal Lives on the Brands They Endorse,” Advances in Consumer Research, eds. Punam Anand Keller and Dennis W. Rook, Atlanta, GA, Association for Consumer Research.

• (Top marketing conference, ACR’s review rigor ranks it approximately 17th among marketing journals)

Cudmore, B. Andrew (2002), “Brand Equity Dilution in Healthcare Partnerships,” The Proceedings of the Society for Marketing Advances, 204-205.

Cudmore, B. Andrew, Scott D. Swain, Karen Becker-Olsen (2002), “The Effect of Endorser Behavior on Brand Attitudes: The Moderating Role of Product Knowledge,” The Proceedings of the Society for Marketing Advances, 83-84.

Chambliss, Karen, B. Andrew Cudmore, Michael H. Slotkin and Alexander R. Vamosi (2002), “Nature-Based Tourism in Practice: Empirical Analyses of the Space Coast Birding and Wildlife Festival,” National Business and Economics Society Proceedings. Maui, HI, (cd format).

Chambliss, Karen, B. Andrew Cudmore, Michael H. Slotkin and Alexander R. Vamosi (2002), “Nature Tourism in the Florida Keys: Performance Analysis and Strategic Planning,” Society for Advancement of Management Proceeding. Washington, DC, 685-697.

Cudmore, B. Andrew, Terry M. Lease, Barbara G. Pierce, Michael H. Slotkin and Alexander R. Vamosi (2001), “Student Perceptions on Distance versus Traditional Classroom- Based Learning: Survey Results from a Dual Taught Accounting Course,” American Academy of Accounting and Finance Research Proceedings. New Orleans, LA, (cd format). (Presented by co-author)

Cudmore, B. Andrew (2001), “Healthcare Medical Center Partnerships: A Dilution of Brand Equity?” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Cudmore, B. Andrew (2001), “The Importance of Consistent Customer Impressions of a Salesperson in a Retail Encounter,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Cudmore, B. Andrew and Scott D. Swain (2001), “When Bad is Good: The Resilience of Consumer Brand Evaluations to Negative Information about their Celebrity Endorsers,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Selected Publications

Journal Articles

Swain, Scott D. and B. Andrew Cudmore, (2016), "How Players Respond to Monetary Incentives in Online Poker Promotions," The Journal of Management and Engineering Integration, (Summer), 9 (1), pp. 93-100.

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Korean Advertising: An Exploratory Study" The International Journal of Marketing Studies, 5 (3), (June), pp. 94-103. (1 citation)

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Japanese and Philippine Advertising: An Exploratory Comparison" The Journal of Global Business Management, 9 (1), (February), pp. 82-91 (1 citation)

Swain, Scott D., B. Andrew Cudmore and Danny Weathers (2012), “Communicating Product Safety Innovations: When Labels Signal Greater Manufacturer Responsibility,” The Journal of Management and Engineering Integration, (Fall), pp. 58-65.

Cudmore, B. Andrew and Scott D. Swain (2011), “The Conditional Indirect Effects of Corporate Social Responsibility Packaging Cues on Purchase Intentions,” The Journal of Management and Engineering Integration, 4 (2), 92-100.

Cudmore, B. Andrew (2011), "Sustainable Energy: The Importance of Consumer Awareness, Acceptance and Action", International Journal of Sustainable Development, 14, 1-2, pp.154-174. (1 citation)

Cudmore, B. Andrew, Paula E. Bobrowski, and Tinatin Kiguradze (2011), “Encouraging Consumer Searching Behavior on Healthcare Websites”, Journal of Consumer Marketing, 28, 4, (Fall/Winter), pp. 290-299. (3 citations)

Kulkarni, Jyoti. B. Andrew Cudmore and Anthony T. Fischetti, (2010), “The Importance of Timeliness and Accuracy on Consumer Attitude in a Pharmacy Chain Context,” The Journal of Management and Engineering Integration, 3, 1 (Summer), pp. 14-20.

Cudmore, B. Andrew, John Patton, Ng, Kemble, and Charles McClure (2010), “Millennials and Money Management, Journal of Management and Marketing Research, 4 (March), pp. 11-28. (7 citations)

Baranishyn, Michael, B. Andrew Cudmore and Tim Fletcher, (2009) “Customer Service in the Face of Flight Delays,” Journal of Vacation Marketing, 16, 3, pp. 201-215 (1 citation)

Cudmore, B. Andrew, Jenny McCoy, Joe Shuhy and Jim Taylor (2009), “Engaging the Website Customer: An Interactive CPA Model,” Journal of Internet Commerce. 9, 3-4, pp. 288-308. (1 citation)

Cudmore, B. Andrew, Arjeta Trolljela and Jenny McCoy (2009), “Entrepreneurial investment in the Shkodra region: Opportunities for Women in Tourism,” Entrepreneur Executive, 14, pp. 31-48.

Cudmore, B. Andrew and John Patton (2007), “The Intimate Marketer: Personalized Direct Marketing Strategies in a Wireless Environment,” Journal of Internet Commerce, 6 (4), 1-33. (5 citations)

Becker-Olsen, Karen L., B. Andrew Cudmore, and Ron P. Hill (2006), “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior,” Journal of Business Research, 59 (January), pp. 46-53. (894 citations)

Cudmore, B. Andrew and Paula Bobrowski (2003), “Working the Web,” Healthcare Marketing Services (fall), pp. 37-46. (23 citations)

Cudmore, B. Andrew, Terry Lease, Barbara Pierce, Michael Slotkin and Alex Vamosi (2002), “Student Perceptions on Distance versus Traditional Classroom Based Learning: Survey Results from a Dual Taught Accounting Course,” Journal of Accounting and Finance Research, 10 (3), pp. 1-14. (2 citations)