Richardson, Theodore

Professor, Senior Associate Dean
Business, Nathan M. Bisk College of

Personal Overview


Brevard Workforce Taskforce 2008
To provide strategy and direction for workforce training as a result of NASA restructuring
due to shuttle redeployment.

To provide strategic direction to the Economic and volunteerism subcommittees for the new
MayorÂ’s initiatives

ROCHESTER BUSINESS ETHICS AWARD, Rochester, New York 2003-2006
Represent St. John Fisher College as partner with the Society of Financial Professionals
which nominate judge and grants ethics awards to large and small businesses in the region.

Board Member / Services Committee Member 1998 - 2001
Play an integral role in marketing this agency’s services to the community and promoting its image. Participated in initiative to establish “hotline” service to connect individuals in crisis with appropriate community resources.

Board Member 1996 - 2000
Participate in various initiatives to improve health care in the community and promote “best practices” among local and regional health care organizations. Represent organization at health care trade shows.

Educational Background

B.S., Mechanical Engineering University of Pittsburgh 1972
Master of Business Administration Rochester Institute of Technology 1999
Ed.D., Higher Education Management University of Pennsylvania 2006

Professional Experience

Senior Associate Dean and Professor Extended Studies Division July 2007-Present

• Within University College, academic officer for 11 external campus sites in 5 states with 1524 graduate students, 11 campus site directors, 17 full-time faculty, 50 staff, and 136 adjuncts delivering master’s degrees from business, engineering, and computer science onsite and in online delivery formats. Also responsible as the academic officer for new online undergraduate programs with 4 program chairs managing an additional 50 adjunct faculty. Responsible for growing enrollment and managing expenses for a college that represents over $8M in revenue. This position supervises all the site directors of Florida Tech’s University College off-Campus sites in the key functional areas of Applied Research, Professional Development, Extended Studies, and Distance Learning. As Associate Dean I provide administrative oversight for all degree programs conferred through the University College at the Associate, Bachelor, Master, and Doctoral level. The Associate Dean position acts on behalf of the Dean, working closely with senior administrators from across the university on development and articulation of university policies and systems covering a wide range of topics and provides guidance and advice on all issues relating to the use of the College’s resources in support of its mission.

• Member of the Graduate council and policy committee for all campus admission, probationary, and dismissal policies as well as approvals.

• Member of Graduate faculty with authorization to serve on doctoral advisory committees.

• University College leader for maintenance of SACS accreditation.

• University College chair accreditation committee for AACSB candidacy.

• Member of Institutional Quality Effectiveness Committee

• Member of Faculty Promotions Committee

CONSULTANT Sept. 2006-July 2007

• Developed proposals to begin a higher education consulting consortium business with specialty in strategic planning, accreditation, and new program development.

Theodore R. “Ted” Richardson, III CV- Page Two

Associate Dean for External Affairs Aug. 2003 - Aug. 2006

• Member of President’s senior staff governing the college, Institutional Effectiveness Committee (college strategy), and Doctoral advisory committee in the School of Education.

• Created and developed the business school brand through name recognition, Bittner School of Business, and a sustainable community image of the school through marketing.

• Planned and executed a strategic initiative to increase student enrollment in Graduate Programs in the Ronald L. Bittner School of Business which included: implementing a marketing strategy and advertising campaign for increasing MBA enrollment; implemented a system for the recruitment, admission, and retention of students; developed a new one-year EMBA Program, including budget, with
revenues of $1,000,000 and net profit of $575,000. Counseled and monitored the EMBA classes,
services, faculty, and students to guarantee a successful outcome and managed the EMBA services
program coordinator function. Increased credit-hours by 60%.

• Planned and implemented strategic initiatives to strengthen and expand external relationships through: participating in community business leader groups and functions; attracting human and capital resources to the Bittner School; developed relationships with significant business leaders in the region to establish the Bittner School brand; and enhanced the visibility and recognition of the Bittner School.

• On behalf of the Bittner School, planned with VP of Institutional Development, strategic initiatives to raise funds as part of a capital campaign. Developed a list of strategic business development initiatives to provide a focus for business school fundraising which consists of a new building, endowed chairs, and a Center for Non-Profit Management.

• Managed internships and worked with career placement professional to provide opportunities for students. Also planned and implemented opportunities for research or other collaborative efforts for faculty with partnerships with the City of Rochester and other for-profit businesses in the region.

• As the key external professional representative of the Bittner School attended professional conferences, developed relationships with other business school leadership including presidents and deans, and participate in professional organizations.

• Developed a Business Advisory Committee for the Bittner School with 17 members representing leadership positions (CEO’s, VP’s) in their respective industries both for profit and non-profit.

• Developed and implemented the Bittner School Strategic plan with faculty. Attend AACSB International Conferences and manage AACSB metrics.

• Steering committee member and liaison to study chair, standard 5, administration for the Middle States Accreditation self-study committee.

• Assure the Bittner School of Business develops a diverse faculty, and student population to improve the context of learning and teamwork through relationships with local and national caucus groups to promote the schools image as a diversity leader.
Theodore R. “Ted” Richardson, III CV- Page Three

UNIVERSITY OF PITTSBURGH, Pittsburgh, Pennsylvania
Assistant Director of Higher Education Equal Opportunity Program 1970 - 1972
Pioneered efforts to actively recruit African-American students for School of Engineering.
 Met with prospective students to promote University engineering programs.
 Counseled students on career opportunities and academic requirements.
 Solicited corporate underwriting to fund scholarship and remedial instruction initiativesMathematics
Instructor 1970 - 1972
Taught freshman minority students algebra and trigonometry within the University Community Education Program. This program provided remedial instruction to disadvantaged students to enhance their ability to compete with other freshman engineering students


XEROX CORPORATION; Rochester, New York (1980-Present)
Senior Manager - Solutions Assurance & Support Oct. 1999 - August 2003
Report directly to Vice President and General Manager with accountability for Group Services Strategy, Launch and Channel Management, Customer Satisfaction and Loyalty, Documentation and Training, and project management functions for Product Solutions Business Team. Deliver business publishing solutions to the financial services, health care, and graphic arts industries.
 Direct the development and implementation of marketing collaterals and other tools to support sales in North America and globally.
 Manage the design and implementation of order entry/installations and customer billing systems.
 Coordinate transfer of technology from development stage to field sales setting.
 Conduct surveys and evaluate delivery of services to measure customer satisfaction and identify areas for improvement. Manage customer problem resolution and customer feedback processes.
 Play a leadership role in developing training curriculum to support new customer installations.
 Develop financial models and cost of sales analyses; develop strategies for recovering sales support costs from North American Sales Group (NASG).
 Project manage the planning/process development for delivering professional services to customers.

Key Accomplishment:
Spearheaded the development of this start-up organization to support third-party and Xerox developed software solutions. Grew team from three original members to 26 people, including writing job descriptions, and recruiting and hiring employees, both internally and externally.

Senior Manager - Diagnostics Development & Support Oct. 1998 - Oct. 1999
Directed activities of two managers who were responsible for customer support and problem resolution related to scanning and make-ready software, and diagnostics strategy that supported high-volume networked color printers, respectively.
 Oversaw the development and benchmarking of Customer Software Problem Management process, which ensured that problems encountered in the field were resolved to customersÂ’ satisfaction.
 Managed the development of diagnostic routines that encompassed Failure Effects Mode Analyses (FEMA), and construction of diagnostic screens within software systems.

 Led negotiations related to diagnostic requirements with customer service organizations.

Key Accomplishment:
Significantly reduced customer downtime through implementation of diagnostic tools and training of customer service engineers. This initiative minimized service expenses and delivered incremental revenues of $3.6 billion.

Division Customer Services Strategy Manager Oct. 1996 - Oct. 1998
Accountable for Strategy, Marketing, Competitive Intelligence, Benchmarking, Customer Services Requirements, and Financial Reporting / Analyses for a $3 billion services business within Xerox.

Business Unit Quality & Customer Satisfaction Manager June 1994 - Oct. 1996
Managed Customer Satisfaction & Loyalty for all products and system solutions of this $1.5 billion business unit. Managed quality, cost, and delivery for product development, coordinated quality-phase gate reviews, and facilitated quality and productivity improvement initiatives. Supported the Vice
Theodore R. “Ted” Richardson, III CV- Page Four

President and General Manager as a key advisor on business issues, supported strategic product marketing and operations meetings, and managed special projects to enhance revenues.

Marketing Program Manager Jan. 1993 - June 1994

Managed all aspects of Customer Support Worldwide for the successful introduction of advanced high-speed digital networked printer. Authored sales collaterals and participated in customer demonstration events. Developed worldwide training program for analysts and consultants.

Program Manager - Business Integration 1987 - 1993
Developed and implemented Customer Support Services architecture and organization that provided 24/7 support for networked DocuTech 135 products. Designed processes to handle over 1,000 calls per day, including people, operating procedures, and technology. Reviewed technical content of all marketing communications including news releases, collaterals, and customer documentation


Xerox Corporation, Rochester, New York
Manager - Document Handling Engineering
Launch Manager
Senior Engineer
Kenner Products Corporation, Cincinnati, Ohio; Senior Engineer
Eastman Kodak Company, Rochester, New York; Facilities Engineer

Selected Publications

Dissertation: Competitive Advantage: The Effect of Market Competition on the Formation of Strategy in Small Business School Higher Education.

Pending publications:

Competitive Advantage: Issues with Higher Education Access and Market Mechanisms