Ready-to-Use Florida Tech Copy

Marketing Messages

How do you describe Florida Tech in a clear and accurate way that is both strategically messaged and appropriate for the audience at hand? To assist faculty and staff who are called upon routinely to do just that, we have provided a selection of ready-to-use resources. Please copy/paste or download all you care to incorporate into your communications projects. (Last updated: March 2012.)                        

If you have questions or suggestions for additional content or would like assistance in tailoring your message to a specific audience, please contact University Marketing.

Ready-to-Use Marketing Copy

About Us – Prospective Student Audience

Florida Institute of Technology is a national, doctoral-granting research university with a unique focus on hands-on education within an engaging technological environment. It’s also the only private, independent technological university in the Southeast, and has been named a “Best Southeastern College” by the Princeton Review from 2006 to 2014. Florida Tech offers more than 160 world-class bachelor’s, master’s and doctoral degree programs in engineering, aeronautics, science, business, psychology, communication and humanities. All of its curricula combine rigorous, engaging course work with dynamic laboratory and research experience. We call this approach “High Tech with a Human Touch,” and it’s what makes Florida Tech a truly unique national research university.

About Us – Professional Adult Audience

Founded in 1958 to educate area professionals working on the U.S. space program, Florida Institute of Technology has grown to offer more than 160 bachelor’s, master’s and doctoral degree programs in engineering, science, business, aviation, education, psychology, communication and humanities. The university’s Melbourne campus spans 130 acres and features a lush botanical garden, NCAA competition athletic fields, textile art gallery, performing arts center and an outdoor concert space, the Panthereum. Florida Tech is also home to the Florida Tech Research Park as well as a host of innovative institutes, centers and laboratories, including the Center for Space Commercialization. Florida Tech has also been named among the “Best in the Southeast” by Princeton Review, a “Military Friendly School” by G.I. Jobs and one of “America’s Best Colleges” by Forbes. With over 3,500 students studying in Melbourne, the university’s countywide economic impact is an estimated $360 million.

About Us – General Audience (Mass Audience)

Founded at the dawn of the Space Race in 1958, Florida Tech is the only independent, technological university in the Southeast. The university has been designated a Tier One Best National University in U.S. News & World Report, and is one of just nine schools in Florida lauded by the 2012 Fiske Guide to Colleges. The university offers undergraduate, graduate and doctoral programs. Fields of study include science, engineering, aeronautics, business, humanities, mathematics, psychology, communication and education. Additional information is available online at

University Accolades 

The university community is encouraged to use this copy freely, on correspondence, presentations, etc. Rewording these statements is discouraged but permitted as long as their individual meaning and factual accuracy is maintained.

View Accolades

(last updated Dec. 2012)