Why underwrite?

Underwriting singles you out!

Underwriting on WFIT places you, your product or service, in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WFIT, our loyal listeners will support you. About 88% of NPR listeners say their opinion of a business is more positive when they discover that company supports public radio.

You can reach a specific target audience

WFIT offers you the chance to contribute to one or more of our various funds, allowing you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one.

Underwriting identifies your company as socially aware

An association with WFIT, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

More information about WFIT Underwriting