MBA - Marketing

8336
Master of Business Administration
Online
Yes
Graduate
Florida Tech Online
2017-2018 Catalog
Major Code: 8336 Degree Awarded: Master of Business Administration
Delivery Mode(s): Online Age Restriction: Yes
Admission Status: Graduate Location(s): Florida Tech Online
Admission Materials: GMAT, GRE recommended

The Master of Business Administration - Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today's complex global business.

Rooted in the case method approach, this intensive M.B.A. program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation.

Curriculum
Program Prerequisites

The following foundation courses are considered prerequisites to this program and will be waived for any student with an undergraduate degree in business or who has taken undergraduate courses in accounting, economics and finance with a minimum grade of B.

  • BUS 5601 Essentials of Business Development 1
    Credit Hours: 3

    Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.

    Requirement(s):
    First course in a two-course sequence.
  • BUS 5602 Essentials of Business Development 2
    Credit Hours: 3

    Builds on BUS 5601. Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.

    Prerequisite:

    BUS 5601 

    Requirement(s):
    Second course in a two-course sequence.
Core Courses

The M.B.A. degree requires completion of a common set of six core courses including the capstone course in strategic management, and two additional directed electives (BUS 5000-level or higher) chosen with the approval of the faculty advisor. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today's rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

  • BUS 5421 Managerial Economics
    Credit Hours: 3

    Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.

  • BUS 5431 Managerial Accounting
    Credit Hours: 3

    Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.

  • BUS 5440 Financial Management
    Credit Hours: 3

    Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.

  • BUS 5450 Organizational Behavior
    Credit Hours: 3

    Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.

  • BUS 5470 Marketing Management
    Credit Hours: 3

    Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.

  • Directed Electives (BUS 5000-level or higher) Credit Hours: 6
Specialization
  • BUS 5476 Strategic Marketing
    Credit Hours: 3

    Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

    Prerequisite:

    BUS 5470 

  • BUS 5486 International Business
    Credit Hours: 3

    Emphasizes economic, social, cultural, legal and environmental influences on the formulation and execution of the business policy of firms engaged in multinational business. Students explore the functions, problems and decision-making processes of multinational business organizations.

    Prerequisite:

    BUS 5440 

  • BUS 5656 Consumer Behavior Strategies
    Credit Hours: 3

    Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior.

    Prerequisite:

    BUS 5470 

    Requirement(s):
    Must be enrolled in Florida Tech Online
  • BUS 5657 Advanced Market Research
    Credit Hours: 3

    Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing.

    Prerequisite:

    BUS 5470

    Requirement(s):
    Must be enrolled in Florida Tech Online
Capstone
  • BUS 5480 Strategic Management
    Credit Hours: 3

    In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.

    Requirement(s):
    Must be taken in the final semester before graduation.
Total Credits Required: 36